How Feedrou works
Four steps from raw catalog to live feeds on every channel.
1. Connect your store
Plug in Shopify, WooCommerce, Magento, or any platform that exposes an API. Feedrou pulls your full product catalog — variants, inventory, pricing, custom attributes — and keeps it in sync.
2. Build your rules
Use the visual rules engine to filter by margin, stock or any attribute, rewrite titles dynamically, set channel-specific pricing, and nest if/then/else logic as deep as you need. Need more? Pro plans unlock full script access and external data merging via API.
3. Generate at scale
Feedrou processes 1,000 products in about 2 seconds, 100,000 in about a minute, and 1,000,000+ in roughly 2 minutes. Output to CSV, XML, JSON or a custom format.
4. Ship to every channel
Export files manually, point channels at a hosted feed URL that auto-updates on schedule, or use direct API integrations with Google Merchant, Meta, TikTok, Bing and Pinterest for real-time sync.
Who Feedrou is for
Performance marketers
Rewrite titles per channel, suppress out-of-stock SKUs, push promo pricing during sales windows — all without touching the source catalog.
Large catalogs
Million-SKU retailers run full feed regenerations in under two minutes, so changes to merchandising rules go live the same hour they're decided.
Agencies
Manage every client from one backend, with agency pricing and the option to fully white-label feed delivery.
Teams switching tools
Most migrations take a day or less. Share an existing feed output and we replicate the setup during onboarding.