Terms of Service

• Feedrou is a product feed management tool operated by Peter Atef Gerges Hanna, an individual based in Latvia.
• By creating an account or using Feedrou, you agree to these Terms.
• Feedrou is a business-to-business service. You confirm you're using it on behalf of a business and that you're authorized to do so.
• You pay your subscription through our payment processor Polar, which acts as Merchant of Record. Plans renew automatically until you cancel.
• You're responsible for the data you give us, for keeping your store and channel accounts in good standing, and for complying with the rules of the platforms you connect to (Shopify, Google Merchant Center, Meta, etc.).
• We provide the Service "as is." Our total liability to you is capped at the fees you've paid in the 12 months before a claim.
• Disputes are governed by Latvian law and resolved in Riga.
• Questions: [email protected].

These bullets are a summary, not the agreement. The full Terms below control if they conflict.

Feedrou ("Feedrou", "Service", "we", "our", "us") is operated as a sole-proprietor service by:

Peter Atef Gerges Hanna
Krišjāņa Valdemāra iela 61, LV-1010, Rīga, Latvia
Email: [email protected]

These Terms of Service ("Terms") form a binding agreement between you (the "Customer", "you") and us, governing your use of the Service.

Feedrou is a software-as-a-service platform that:

• Connects to your e-commerce store and other product data sources.
• Transforms and maps your product catalog into formats accepted by advertising and marketplace channels.
• Generates, hosts, and delivers product feed files, and where supported, pushes feeds directly to those channels via their APIs.
• Provides supporting tooling such as taxonomy mapping, scheduling, logs, and AI-assisted suggestions.

We may add, change, or remove features over time. If a change materially reduces the core functionality of a paid plan, we will give you reasonable advance notice and a right to cancel for a prorated refund of any prepaid unused period.

4.1 Eligibility

To use Feedrou you must be at least 18 years old and legally capable of entering into a binding contract. The Service is for business use; you may not use it as a consumer, and consumer protection rules that apply to consumer contracts do not apply.

4.2 Account creation

You create an account by signing up with an email and password or via a supported OAuth provider. You must give accurate information and keep it up to date.

4.3 Account security

You're responsible for:

• Keeping your password and any integration credentials confidential.
• All activity that happens under your account.
• Notifying us promptly at [email protected] if you suspect unauthorized access.

We may require additional verification (for example to confirm ownership of a connected store) and may suspend access if we reasonably suspect compromise.

You agree not to:

• Use the Service in violation of any law, regulation, or third-party rights.
• Push, store, or generate feeds containing content that is illegal, infringing, defamatory, hateful, sexually explicit, or that violates the policies of a connected channel (e.g. Google Shopping policies, Meta Commerce policies).
• Use the Service to send spam, malware, or deceptive content.
• Attempt to reverse engineer, decompile, scrape, or otherwise extract the Service's source code, except to the extent permitted by mandatory law.
• Probe, scan, or test the vulnerability of the Service except through a security disclosure to [email protected].
• Interfere with the Service's normal operation, exceed published rate limits, or build automation that imposes a disproportionate load on the Service.
• Resell, white-label, or sublicense the Service unless we agree in writing.
• Use the Service to build a competing product or to benchmark for that purpose.

We may suspend or terminate accounts that violate this section. Serious or repeated violations result in immediate termination.

The Service depends on third-party platforms you connect — e-commerce platforms (Shopify, Magento, WooCommerce, OpenCart, BigCommerce, etc.), search providers (Algolia, etc.), and advertising and marketplace channels (Google Merchant Center, Meta, Bing, Pinterest, etc.). When you authorize Feedrou to connect to one of these platforms:

• You confirm that you have the right to grant that access on behalf of the relevant account.
• You authorize us to read, write, and act through that connection only as needed to provide the Service.
• You remain bound by the third party's own terms with you. We are not a party to those terms.

We are not responsible for outages, policy changes, API deprecations, account suspensions, product rejections, or other decisions made by these third-party platforms, even if those decisions break or limit the Service's functionality.

You can revoke connections at any time from inside the Service or directly with the third-party platform.

7.1 Ownership

You retain ownership of your product data, store information, generated feeds, and any other content you provide or that the Service generates from your inputs (together, "Customer Content").

7.2 License to operate the Service

You grant us a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, modify, and display Customer Content solely to operate, secure, and improve the Service for you, and to deliver feeds to the destinations you wire.

7.3 Aggregate and anonymized data

We may use aggregated and anonymized data derived from your use of the Service (for example: counts of feeds generated, error patterns, performance metrics) to operate and improve Feedrou. Aggregated and anonymized data cannot be used to identify you or your business.

7.4 No AI training on your data

We do not use Customer Content to train AI models for other customers or third parties. AI features process sample data via Anthropic and/or OpenAI under their respective API terms, which include no-training commitments for API-submitted data.

7.5 Privacy

Our handling of personal data is described in our Privacy Policy. For Customer Content that contains personal data about your end customers (where applicable), we act as your processor. A Data Processing Agreement (DPA) is available on request at [email protected] and forms part of these Terms once executed.

7.6 Your responsibilities for Customer Content

You are solely responsible for:

• The accuracy, legality, and quality of the data you upload or connect.
• Having all rights, consents, and legal bases needed to send that data to us.
• The feeds we generate from your data being compliant with the policies of the destinations you wire.
• Pricing, inventory, fulfillment, and any consumer-facing obligations to your end customers.

The Service includes (or will include) AI-assisted features such as automatic attribute mapping, taxonomy mapping, and feed health suggestions ("AI Features").

• AI Features produce suggestions, not authoritative results. You are responsible for reviewing and approving them before they go to production.
• AI Features may produce inaccurate, incomplete, or biased output. We do not warrant that AI outputs are correct, fit for purpose, or free of error.
• Our liability for losses caused by reliance on AI output is limited under section 14, like any other part of the Service.
• We may change the underlying AI providers, models, or prompts without prior notice where doing so does not materially change the user-facing functionality.

We may make pre-release features available to you and label them as "beta," "preview," "experimental," or similar. Beta features are provided as is, without any warranty or support commitment, may be unstable, and may be modified or withdrawn at any time. Use of beta features at production scale is at your own risk.

10.1 Pricing

Current pricing is published on the Feedrou website. Unless stated otherwise, all fees are quoted excluding taxes.

10.2 Payment processor

Subscriptions are billed and processed by Polar (polar.sh), acting as our Merchant of Record. Polar handles payments, applicable sales tax / VAT collection and remittance, invoicing, and chargebacks. By subscribing, you also accept Polar's customer terms.

10.3 Subscription, renewal, and price changes

• Paid plans renew automatically at the end of each billing cycle (monthly or annual, as selected) until canceled.
• We may change pricing on at least 30 days' notice before the next renewal. Continued use after the new price takes effect is acceptance of the new price.
• Annual plans renew at the then-current annual price unless you cancel before the renewal date.

10.4 Late payment

If a payment fails, we may suspend or downgrade access until payment is resolved. We may also charge reasonable costs of recovery, including the maximum statutory interest under Latvian law on late commercial payments.

10.5 Refunds

Except where required by law:

• Subscription fees are non-refundable once a billing cycle has started.
• If we materially breach these Terms and fail to cure within 30 days of written notice, you may cancel and receive a prorated refund of any prepaid unused period.

Refunds are processed via Polar.

10.6 Free trials

If we offer a free trial, the trial converts automatically to a paid subscription at the end of the trial period unless you cancel before then. Free trials are offered "as is" and may be modified or withdrawn at any time.

11.1 Term

These Terms apply from the moment you create an account and continue until terminated under this section.

11.2 Your cancellation

You may cancel your subscription at any time from inside the Service. Cancellation takes effect at the end of the current billing cycle. After cancellation, your account moves to read-only mode for a reasonable grace period (during which you can still export your data) and is then deleted in line with the Privacy Policy.

11.3 Our suspension rights

We may suspend your access without prior notice if:

• A payment is overdue.
• We reasonably suspect a breach of these Terms, including the Acceptable Use section.
• We are required to do so by law or by a third-party platform you are connected through.
• Continued operation would pose a security, legal, or operational risk to us, other customers, or third parties.

We will restore access as soon as the underlying issue is resolved.

11.4 Termination for breach

Either party may terminate these Terms immediately on written notice if the other party materially breaches the Terms and fails to cure within 30 days of being notified of the breach.

11.5 Termination for convenience by us

We may terminate these Terms on 30 days' notice for any reason. If we do so without cause, we will refund any prepaid unused period.

11.6 Effect of termination

On termination:

• Your right to use the Service ends.
• We will make your Customer Content available for export for at least 30 days, after which it will be deleted in line with the Privacy Policy and our retention schedule.
• Sections that by their nature should survive (intellectual property, disclaimers, liability, indemnity, governing law, general provisions) will survive.

12.1 Our IP

We (and our licensors) own all rights, title, and interest in the Service, including all software, code, designs, trademarks, logos, and documentation. Subject to your compliance with these Terms, we grant you a non-exclusive, non-transferable, revocable license to access and use the Service during your subscription term.

12.2 Feedback

If you give us feedback or suggestions about the Service, you grant us a perpetual, worldwide, royalty-free license to use them without restriction or obligation to you.

12.3 Reservation

All rights not expressly granted are reserved. Nothing in these Terms transfers ownership of any IP to you, and nothing transfers ownership of your Customer Content to us.

The Service is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage of trade.

Without limiting the above, we do not warrant that:

• The Service will be uninterrupted, error-free, or secure.
• The Service will meet your requirements.
• Connected third-party platforms will continue to be supported or will accept the feeds we generate.
• AI features will produce accurate, complete, or unbiased results.
• Any defects in the Service will be corrected.

We do not provide a service-level agreement (SLA) or uptime guarantee unless we agree to one separately in writing.

To the maximum extent permitted by law:

• Neither party is liable to the other for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for loss of profits, revenue, data, goodwill, or business opportunity, even if the party has been advised of the possibility of such damages.
• Our total aggregate liability to you under or in connection with these Terms is limited to the total fees you have actually paid to us in the 3 months immediately preceding the event giving rise to the claim, and in any event capped at €50 in the aggregate.

The limits in this section do not apply to liability that cannot be limited or excluded under applicable mandatory law (such as liability for personal injury caused by negligence or for fraud or willful misconduct).

You agree these limits are a fundamental basis of the bargain between us and that the Service would not be offered to you on these economic terms without them.

You will defend, indemnify, and hold us harmless from and against any third-party claim, demand, loss, damage, cost, or expense (including reasonable legal fees) arising out of or relating to:

• Your Customer Content or use of the Service in breach of these Terms.
• Your violation of any applicable law or third-party right.
• Your products, fulfillment, or relationship with your own customers.
• The policies of any third-party platform you connect to the Service.

We will (a) promptly notify you of the claim, (b) give you reasonable cooperation in defending it at your expense, and (c) allow you to control the defense, provided you do not settle in a way that imposes obligations on us without our prior written consent.

We may update these Terms from time to time. When we do, we will update the "Last updated" date and, for material changes, notify you by email or via the Service at least 30 days before they take effect. If you do not agree to the updated Terms, you must stop using the Service and cancel your subscription before the changes take effect; continued use after that date is acceptance of the updated Terms.

We may change, add, or remove features at any time. For material reductions in core functionality of a paid plan, see section 3.

These Terms are governed by the laws of the Republic of Latvia, excluding its conflict-of-laws rules and the United Nations Convention on Contracts for the International Sale of Goods.

Any dispute arising out of or in connection with these Terms shall first be addressed by good-faith negotiation between the parties. If a dispute cannot be resolved within 30 days, it shall be submitted to the competent courts of Rīga, Latvia, which have exclusive jurisdiction.

Nothing in this section prevents either party from seeking urgent injunctive or equitable relief in any court of competent jurisdiction.

Notices to us must be sent to [email protected]. Notices to you may be sent to the email address on your account or shown in the Service. Notices are deemed given when sent.

• Entire agreement. These Terms (together with the Privacy Policy and, where executed, the DPA) are the entire agreement between you and us about the Service and supersede any prior agreements on the same subject.
• Order of precedence. If there is a conflict between these Terms and a separately executed written agreement signed by us, the separately executed agreement controls.
• Assignment. You may not assign these Terms or any rights under them without our prior written consent. We may assign these Terms to a successor in connection with a sale or transfer of the Service, on notice to you.
• No waiver. Failure to enforce any provision is not a waiver of the right to enforce it later.
• Severability. If any provision is held unenforceable, the rest stays in effect and the unenforceable part is reformed to come as close as possible to the original intent.
• Force majeure. Neither party is liable for failure to perform caused by events beyond its reasonable control, including infrastructure outages of underlying cloud providers, third-party platform failures, internet disruptions, strikes, or acts of government.
• Independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, employment, or franchise relationship between you and us.
• No third-party beneficiaries. These Terms are for the benefit of you and us only, and confer no rights on any third party.
• Language. These Terms are in English. Any translation is provided for convenience only; the English version controls.

For any question about these Terms:

Peter Atef Gerges Hanna
Krišjāņa Valdemāra iela 61, LV-1010, Rīga, Latvia
Email: [email protected]